How Retail Industry growing faster by using Microsoft AX?
In retail industry, Microsoft AX plays a role of central hub to overlook the sales, marketing and customer relationship. We help our clients from retail industry to keep the tracks of all stages of their sales cycle, market their goods and services using campaigns and other tools in the Business Central system by customizing according to their actual needs. Microsoft AX has helped exceptionally to the retail industry in making the strategic planning decisions.
What MS Dynamics 365 – Finance & Operation can do.
Microsoft Dynamics 365 Business Central helps retail industry to gather the information and preferred data of each customer along with the demographic data. Such data can be used to categorize the group of customer and easy to approach them. In this way, you can set a suitable strategy for each group of customers accordingly. By using that preferred data, you just not only plot promotions for targeted customers but for each individual as well. So this makes the promotion of no interest to low extent and increase the customer satisfaction to maximum.
Microsoft AX – MS Dynamics 365 Finance & Operations keeps the tracks of customer purchases and their feedback towards the products. It also keeps the record of warranty issues and customer service calls for the future use. This information allows you to understand when your customer will be on high need of which product. So, you send out the special offers to customers at right time. In this way, for retail industry the cost of promotion to targeted customers gets lower than the promotion to large group of customers, hence resulting in the reduce of sales cost.
The overall purpose of the information gathered by the system is to increase the retention of customers and this can be done by analyzing the stored tracks of individual customer purchases and by serving them with the products in more focused way. This also helps to maintain long term and valuable customers that ultimately increase the efficiency of the company. Microsoft AX helps to improve the performance of a company by handling inside operations (for employee management) and sales management.
Microsoft AX covers following sectors of Retail Industry.
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